Radio, like many industries is one littered with rejection. What defines a happy career is how you deal with that rejection.
When someone doesn’t say yes, they’ll often give you a reason.
Here’s a tip. Never believe the reason.
If you start rebuilding your product, changing what you do based on the reason given, you’re driving a car by only looking in the rear view mirror.
The people who turn you down have a reason, but they’re almost certainly not giving you the real one.
Fake reasons: I don’t like your name (the amount of radio people that have ‘on air names’ is ridiculous) it’s too expensive, we already have something similar.
Real reasons: My boss won’t let me, I don’t trust you, I’m afraid of change.
By all means, improve your product. However, focus on the unstated reasons that drive most rejections. Shun the non-believers and sell to people who want to go on a journey with you.